INDUSTRY:

Banking and Finance

YEAR:

2025

HDFC SHV

HDFC SmartHub Vyapar

Internship Project where I was tasked to design a desktop version of the payment gateway platform for merchants by HDFC Bank. It was a wonderful experience as I got to do my own end to end process right from the UX Research to the final design iterations.

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Challenges

Designing the desktop version of HDFC SmartHub Vyapar came with several unique challenges. The platform caters to a diverse user base, including small business owners who are not always tech-savvy. Ensuring ease of navigation while accommodating complex banking workflows like transaction tracking, credit access, and inventory management required careful structuring of information architecture. The legacy visual language of HDFC also posed constraints in introducing modern UI patterns. Additionally, balancing responsive design, feature scalability, and visual consistency across modules—within the limitations of existing backend logic—required constant iteration and stakeholder alignment.

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Result.

The redesigned desktop experience for HDFC SmartHub Vyapar focuses on clarity, usability, and business efficiency. We restructured complex workflows around user priorities like payments, credit, and cash flow. A major value-add was designing an in-depth analytics dashboard—absent in the mobile app—to help merchants track performance and trends. The UI balances HDFC’s brand with modern, intuitive patterns. Layouts are cleaner, navigation is streamlined, and even less tech-savvy users can now navigate with confidence. The result is a more empowering and scalable experience for small business owners.

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